JD Johannes believes that the recent uptick in support for the war is linked to a recent increase in the percentage positive news in the media GRPs. A simple message “the surge is working” repeated often enough will rally public support.

He’s been measuring GRPs in the Information War for awhile now. It’s interesting how the enemy can manipulate media into distorting reality and hitting the American public with a series of out of context anecdotes to demoralize them and inflame irrational behavior.

The current war is fought over the Global Commons instead traditional territory. Here, Information is one of the more important battlefields and GRPs are one of the yardsticks.

It’s strange that the US ceded this battle to all its enemies without any fight.